A contrast essay about two professions

From my childhood, I have been interested in the cultural field. I have a dream to be a media person who works creatively with media-related work. So, as my future profession, I am considering two occupations, one of them is Art Director, and the other is Advertising, Promotions, and Marketing Manager often called marketing manager. That are my dream professions in future. Competitively the two occupations are related with creative and media industries, and both jobs are well paid have same work environment. Responsibility of an art director and a marketing manager are more alike than we might think. Both professions deal with the large groups of people. An art director works with other designers and artists, and on the other hand, a marketing manager plans programs to generate interest for the art directors, sales agents and financial staff members. An art director produces images for television, radio, film, advertisement, or video games. For example, a film art director carries out the movies artistic vision as defined by the production designer. He or she dose of the draftsman who in charge of design the sets and the construction manager who physically builds the sets. An art director also decorates and props masters to make sure all of the elements mesh, and an art director who is the contact for the special effect team. In fact, art directors are responsible for the visual style, images, and the overall artwork and layouts to make sure everything used on the sets is within the budget. Similarly, marketing manager plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members. For example, marketing managers inspect layouts, which are sketches or plans for an advertisement. However, both jobs duties, and responsibilities are related with almost the same people and both are joined to each other. Art directors, and marketing managers, both have salary structures that are good compared with some other jobs. On the research of the U. S. Bureau of Labor Statistics, an Art Director’s â€Å"median pay in 2012 was $80,880 per year, or $38. On the other hand, a Marketing Manager â€Å"median pay in 2012 was $115,750 per year, or $55. 65 per hour†. In addition, most art directors, and marketing managers work full time. However, in 2012, â€Å"about two in five marketing managers worked more than forty hours per week†. Nevertheless, depending on payment and working hours, both jobs are very attractive to me. Work environment is also another most important segment for compering the art director, and marketing manager’s career. An art director works for advertising and public relations firms as well as the motion picture and video industries. In comparison, a marketing manager works in offices close to financial decision management. Marketing managers work under pressure that is unavoidable when schedules change and problems arise, but deadlines and goals still must be met. Furthermore, they work in advertising agencies, public relations offices, and the newspaper offices. In fact an art director usually works in a fast-paced office as well as they often work under pressure to meet strict deadlines which is most important for this job. Competitively, both jobs have environments reliant on their job duties which are very similar. To summarize, compering both jobs responsibilities, salaries and work environments has made attractive for me. Because they have serious fun and creative working areas. Nevertheless, I would like to decide to be a marketing manager. Because it is a very creative career. I know I would be happy with this dream profession.

Da Vinci's The Last Supper - Image Analysis Assignment

Da Vinci's The Last Supper - Image Analysis - Assignment Example When one examines the work it is fairly simple to understand how the apostles’ reactions to Jesus depict their astonishment at his words. Da Vinci depicts them as astonished, crystallized in a performative, nearly ironic state of shock. Symbolically the image groups the apostles in groups of three, with each different group reacting to Jesus’ announcement in subtle yet pronounced ways. The groupings of three hold obvious religious significance as the number is echoed throughout the Bible in a number of incarnations. Perhaps the most relevant such incarnation in the context of this work is that which refers to Jesus’ resurrection after three days, as a direct result of his betrayal that led to his eventual crucifixion at the hands of the Romans. In one grouping, Bartholomew, James, son of Alphaeus and Andrew are depicted together as simple surprised. In another grouping, Judas Iscariot, Peter, and John are depicted together. In terms of Biblical significance this last grouping is the most relevant in terms of relation to Christ, as well as narrative significance within the painting. Peter and John represent two of the closet and Biblically significant disciples; also, as is well understood, Judas Iscariot is the one that would eventually betray Jesus.

Marketing Principles Essay Example | Topics and Well Written Essays - 3000 words

Marketing Principles - Essay Example They also tend to be the high volume, low cost items. The top FMCG companies are characterised by their ability to produce the items that are in highest demand by consumers and, at the same time, develop loyalty and trust towards their brands. Danone is an FMCG company with over 90,000 employees and operates in 125 countries World-wide. Danone’s brands include Evian ,Actimel, Volvic and Activia. Officialy created in 1990 as a branch of Danone Belgium, and hit UK with the yogurt drink Actimel in 1999. Worldwide Group Danone has two subsidiaries in the UK - Danone UK Ltd and Danone Waters UK & Ireland. Danone UK Ltd is the fresh dairy business behind Britain’s fastest growing yogurt brands, Activia and Shape, as well as Britain’s best-loved yogurt drink, Actimel and new luxury Greek-style yoghurt, Oykos and one more new range of super thick, super tasty strained yogurt with a hidden layer of fruit compote, Danio. Danone Waters UK & Ireland represents Evian, the worlds most popular mineral water. Its portfolio of bottled waters also include Volvic, Volvic Touch of Fruit and Badoit. Danone mission is â€Å"to bring health through food and beverages, to as many people in the UK as possible†. Danone funds nearly  £180 million in research and development each year. This essay about Danone UK Ltd., has been divided into four parts. The first part deals with explaining marketing process and marketing orientation to the newly developed product in organization. The second – is analysing the macro and micro environmental factors, examining the concept of segmentation and identifying the factors that will influence buyer behaviour and propose a new positioning strategy on newly developed product. The third, explaining how the new product was developed, evaluating a range of distribution methods, discussing and critically evaluating pricing methods,